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Portfolio

Miles is doing an excellent job with our social media marketing and always completes tasks on time. He does very well communicating with supervisors, co-workers and visitors. Miles has a great work ethic, showing up early for every shift with a smile and a positive attitude.

Director, Erick Maki and Assistant Director,
Dr. Steve Sassaman

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Using Digital Gadget

Client Web Design
And More

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Abstract Geometric Structure

Vituity

  • Collaborated with Vituity, a leading healthcare provider, to help design and develop a visually captivating and user-friendly website.

  • Implemented intuitive navigation and optimized user experience to ensure seamless browsing across various devices.

  • Revamped engaging visuals, compelling content, and strategic calls-to-action to drive conversions and enhance user engagement.

  • Employed SEO best practices, including keyword optimization and meta tags, to improve organic search visibility and increase website traffic.

  • Monitored website analytics and performance, continuously optimizing the design and content to enhance user satisfaction and achieve business goals.

  • Collaborated closely with the Vituity team to understand their brand identity, goals, and target audience, ensuring the website aligns with their vision and objectives.

  • Successfully helped deliver a high-quality web design that not only meets Vituity's expectations but also positions them as a trusted industry leader.

Randstad USA

  • Implemented SEO strategies, including keyword research, on-page optimization, and technical SEO enhancements such as advanced search features/site speed/breadcrumbs/page layout/content & site cleaning/crawls/FAQ & Google Featured snippets/Google Business Profile & more, to improve Randstad USA's organic search rankings and increase organic traffic.

  • Co-developed and executed SEM  campaigns to drive targeted traffic and increase visibility for Randstad USA's key services, utilizing platforms like Google Ads 

  • Managed PPC advertising campaigns, optimizing ad copy, bidding strategies, and targeting to maximize conversions while maintaining cost-efficiency for Randstad USA.

  • Conducted extensive market research and competitor analysis to identify opportunities and optimize Randstad USA's digital marketing efforts.

  • Managed keyword research campaigns and created optimized workflows and analysis reporting

  • Utilized data-driven insights and analytics tools to measure campaign performance, track key metrics, and make data-informed decisions to continuously improve campaign effectiveness.

  • Collaborated closely with the Randstad USA team to align web design, SEO, SEM, and PPC strategies with their business goals, ensuring a cohesive and impactful online presence.

  • Achieved tangible results, such as increased website traffic, improved search rankings, higher conversion rates, and enhanced brand visibility, contributing to Randstad USA's overall digital marketing success.

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Executed Web Design for Spring EQ: Developed and implemented a user-friendly and visually appealing website for Spring EQ, focusing on enhancing user experience, improving site navigation, and ensuring mobile responsiveness.

Increased ROI 357% through building ad funnel strategy

Worked with Interscope Records, and Sony Music Entertainment to improve profitability of Google Ads/Facebook Ads/Instagram Ads/email marketing campaign

  • Setup proper Google Analytics tracking and key event tags in Google Tag Manager

  • Setup custom dimensions in Google Tag Manager's dataLayer for different user types on the website

  • Built data analysis report in Google Data Studio for monitoring website engagement of both anonymous and logged in customers, new customers, demographic data, popular content

  • Tracked 20% decrease in bounce rates through Hubspot, and inner attribution model credited 48% of conversion rates to email campaign

  • Setup and oversaw various channels with touch points including motion graphics, influencer promotion and posting flyers, SEO to test backlinks

Created 92% of copy and led strategy for non-profit INFINITE MINDS campaign

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  • Utilized PPC to structure campaign advertisements

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Surpassed campaign goal of 1000 books by 2422%

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Achieved 3 brand partnerships while leading Urgent 365 fundraising event

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© 2024 by Miles Burton. 

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