Digital Marketing Manager, and Creative.
CV
Professional Summary
Dynamic Digital Marketing Manager with 8+ years оf experience driving brand growth, lead generation, and customer engagement through strategic, multi-channel campaigns. Proven expertise іn optimizing performance with data-driven insights, advanced SEO strategies, and paid media excellence. Adept at collaborating cross-functionally tо align marketing initiatives with business goals. A results-oriented leader committed tо delivering measurable outcomes and staying ahead оf emerging trends іn the digital landscape.
Skills
Strategic Planning Data Analytics Content Marketing
SEO & SEM Customer Personalization
Omni-channel Marketing Adaptability Leadership Brand Storytelling
Performance Measurement Customer Experience
Work Experience
2025-Present
Director of Strategy Grayson Sky
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Initiated a strategic marketing spend analysis, identifying $275K in potential reallocation opportunities projected to increase ROAS by 28% in Q2 2025.
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Designed a cross-channel attribution framework to optimize underperforming touchpoints, with initial implementation showing a 12% improvement in lead quality metrics.
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Led the evaluation of the company's digital marketing stack, identifying opportunities to improve operational efficiency by 22% through strategic platform consolidation.
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Developed a turnaround strategy for an underperforming business unit, establishing KPIs and implementing initial segmentation strategies forecasted to generate $450K in new revenue.
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Created a unified metrics dashboard that standardized KPI measurement across departments, providing executives with real-time visibility into business performance drivers.
2024-Present
Digital Ads/SEO Specialist REV Branding Industries
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Implemented advanced machine learning bidding strategies across digital advertising platforms, improving campaign efficiency by 33% and increasing conversion volume by 49% while maintaining consistent customer acquisition costs.
• Designed and executed a remarketing strategy that increased conversion rates by 35% and generated $1.2M Ñ–n annual revenue through sophisticated audience segmentation and dynamic ad personalization.
• Performed a strategic performance marketing audit for a high-end real estate portfolio, analyzing digital ad spend across premium property channels. Eliminated inefficient placements and reallocated $350K Ñ–n marketing budget tо high-conversion segments, driving a 61% increase Ñ–n ROAS and optimizing lead generation for multi-million-dollar listings.
• Optimized cross-channel paid search campaigns for a B2B technology client, achieving a 47% increase Ñ–n qualified leads and a 22% reduction Ñ–n CPA through strategic keyword refinement and advanced audience targeting.
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2022-2024
Founder/Digital Marketing Director Infinite Minds
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Conceptualized and launched a mission-driven nonprofit organization, implementing digital marketing strategies that generated $211,000 Ñ–n donations over 24 months, showcasing strong fundraising capabilities and leadership.
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Developed and executed an integrated multi-channel storytelling framework, driving a 45% increase Ñ–n donor engagement and a 62% growth Ñ–n social media-driven fundraising campaigns.
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Built and led a high-performance marketing team, establishing operational protocols and performance metrics that aligned digital outreach with the organization's mission and strategic growth objectives
2023-2024
Marketing Director (Contract) Urgent 365 non-profit
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Engineered paid media strategies that boosted brand visibility, driving a 15% increase Ñ–n digital engagement and website traffic through precision-targeted marketing initiatives.
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Orchestrated an annual fundraising campaign that generated $20,000 Ñ–n digital donations through innovative multichannel marketing and targeted donor outreach.
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Collaborated cross-functionally tо develop multimedia content strategies, achieving a 13% lift іn conversion rates through integrated creative and data-driven approaches.
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Cultivated strategic marketing partnerships, delivering $50,000 Ñ–n annual cost savings and creating sustainable revenue pathways through vendor and channel negotiations.
2022-2023
Digital Marketing Manager Quattro
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Managed a $1.5M annual digital ad budget across Google, Meta, LinkedIn, and programmatic channels, delivering a consistent 4:1 ROAS and surpassing quarterly performance benchmarks.
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Conducted advanced competitive analysis tо identify market whitespace opportunities, driving a 41% increase іn market share for key product lines through targeted marketing strategies.
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Designed and implemented a comprehensive SEO and content strategy, boosting organic search visibility by 78% and driving 250,000+ monthly website visitors, positioning the brand as an industry thought leader.
2018-2020
Digital Marketing Director 484 Entertainment
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Optimized on-page elements to enhance content readability and boost organic search presence.
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Designed and developed a high-performing, user-friendly website to align with business goals.
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Spearheaded recruitment efforts, assisting in hiring skilled freelancers and full-time staff.
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Managed and mentored a team of 6 direct reports, fostering growth and achieving team KPIs.
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Conducted call reviews to identify training opportunities, providing actionable feedback to improve team performance.
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Improved website speed and overall site performance, enhancing user experience and SEO rankings.
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Performed comprehensive audits and developed detailed roadmaps to track and drive website progress.
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Collaborated cross-functionally to troubleshoot and resolve website and operational issues effectively.
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Built a targeted email list by analyzing audience demographics, interests, and engagement trends.
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Managed and optimized a $112,000 monthly Google Ads budget to maximize ROI and campaign performance.
2016-2018
Marketing Manager (Extended Contract) OAP
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Managed and optimized Google Ads accounts by reducing CPC, implementing structured account frameworks, and driving relevant traffic through targeted keyword research, negative keywords, and A/B testing.
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Developed SEO-optimized WordPress sites using competitive keyword research to identify rankable long-tail keywords and uncover new opportunities.
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Optimized meta tags and produced SEO-focused content to enhance organic search visibility.
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Analyzed visitor behavior using analytics tools to refine paid campaigns and adjust organic search strategies for maximum impact.
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Implemented lead capture strategies and email marketing campaigns, including targeted landing pages, to drive traffic through paid search and social.
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Designed automated email follow-up sequences to promote offers and products, increasing engagement and conversions.
Education
2018-2022
Temple University - Fox School of Business (BBA)
2016-2018
West Chester University
Marketing & Advertising
Certifications
2024
Google Ads Search Certification
2024
Google Ads Display Certification
2024
Google Ads AI-Powered Performance Ads Certification
Interests
When I’m not honing my craft or diving into the latest marketing trends, you’ll often find me immersed in non-fiction books, exploring beaches with a hammock in tow, or collaborating on film, music, and creative projects nationwide. Most recently, I’ve been building Infinite Minds, an annual children’s book drive in the Philadelphia area. During our inaugural drive in Spring 2022, we successfully collected over $40,000 worth of educational reading materials, helping provide resources to young readers in need.